Priceline.com Wins Connecticut Technology Council UHY LLP Tech Top 40 Award.

NORWALK, Conn. -- Priceline.com (Nasdaq:PCLN) said today that it will be recognized on October 22nd by the Connecticut Technology Council and UHY LLP as a UHY LLP Tech Top 40 company for 2009. The list of 40 tech companies celebrates the fastest-growing technology companies in the state. Priceline.com was recognized in the category reserved for New Media/Internet/Telecom companies. The recognition event will be held this Thursday evening in Wallingford.

The Connecticut Technology Council and UHY LLP compile the winners list based on revenue growth over the last four years. In priceline.com's case, the company has grown its revenues from $962.7 million in 2005 to $1.9 billion in 2008.

"More than 10 years ago, priceline.com chose Connecticut as its base from which to launch a new business venture that would simultaneously provide travel suppliers with an effective sales channel for their products and give consumers a new way to find and book the best travel deals available anywhere," said priceline.com President and Chief Executive Officer Jeffery H. Boyd. "In that decade, we have expanded beyond these shores to make priceline.com the 2nd largest online hotel reservation service globally. Our success is in large part due to the high caliber of talent and resources resident in Connecticut. We are deeply honored to be recognized among this year's UHY LLP Tech Top 40."

About Priceline.com([R]) Incorporated

Priceline.com Incorporated (Nasdaq:PCLN) www.priceline.com provides online travel services in 29 languages in over 78 countries in Europe, North America, Asia, the Middle East and Africa. Included in the priceline.com family of companies is Booking.com, a leading international online hotel reservation service, priceline.com, a leading U.S. online travel service for value-conscious leisure travelers, and Agoda.com, an Asian online hotel reservation service. Priceline.com believes that Booking.com is Europe's largest and fastest growing hotel reservation service, with a network of affiliated Web sites. Booking.com operates in over 70 countries in 24 languages and offers its customers access to over 71,000 participating hotels worldwide.

In the U.S., priceline.com gives customers more ways to save on their airline tickets, hotel rooms, rental cars, vacation packages and cruises than any other Internet travel service. In addition to getting great published prices, leisure travelers can narrow their searches using priceline.com's TripFilter advanced search technology, customize their search activity through priceline.com's Inside Track features, create packages to save even more money, and take advantage of priceline.com's famous Name Your Own Price[R] service, which can deliver the best deals available.

Priceline.com also operates the following travel websites: Travelweb.com, Lowestfare.com, RentalCars.com and BreezeNet.com. Priceline.com also licenses its business model to certain independent and international licensees.

About The Connecticut Technology Council

The Connecticut Technology Council is a statewide association of technology oriented companies and institutions, providing leadership in areas of policy advocacy, community building and assistance for growing companies. Speaking for over 2,000 companies that employ some 200,000 residents, the Connecticut Technology Council seeks to provide a strong and urgent voice in support of the creation of a culture of innovation. This includes working to position Connecticut as a leader in idea creation, workforce preparation, entrepreneurial aptitude, early stage risk capital availability and providing ongoing support and mentoring to high potential firms.

About UHY LLP

UHY LLP is a licensed independent CPA firm that performs audit and attest services in an alternative practice structure with UHY Advisors, Inc. UHY LLP and UHY Advisors, Inc. are independent U.S. members of UHY International Limited. UHY LLP has distinguished itself as a market leader among accounting firms for public companies, middle-market, and privately owned businesses for the past 30 years. The firm is supported by highly motivated partners and staff focused on serving audit and reporting needs with the utmost integrity.